TimesPro mission is to equip students with sector-focused knowledge and industry-relevant skills, and prepare them to seize winning career opportunities facilitated through our countrywide network of corporate associations.

TimesPro team was struggling with their Wordpress website theme and wanted a new custom design &amp; development that can remove all the technical issues, improve the look and feel, reduce bounce-backs and increase lead quality.

Redesigned the Website to improve engagement, reduce bounce-backs and increase lead quality

Completed redesign in 60 days following mutiple design sprints and launched the facelift in 120 days

Mentored 2 designers to design the UI and banners for the site

Interviewing Stakeholders, Managers, Students

Developed the site on Wordpress using Elementor

Co-ordination with the development team (Gatsby)

I was asked to improve the overall look and feel of the site, design as mobile-first and&nbsp;make sure we don't face technical issues with the site.&nbsp;

Diving deep into the problem,&nbsp;finding the business goals

The initial problem statement did not gave me enough clarity on why they wanted a new look and feel so i had a white board session with the stakeholders to understand&nbsp;

Why they think the look and feel is not good?

What are the business problems they are having with the website, and their expectations

We brainstormed on these questions and found the root problems that were bothering the stakeholders

High Bounce rates 90%+, people are coming and leaving

Too many leads but rare of them are relevant, a lot of sales team time is being wasted

Technical issues were hampering their campaigns, image and business

We didn't have a big design team, I was the only one working on redesigning the whole site, learning from the research of our competitors was the fastest method to do a website redesign in 30 days.

Re-looking current site and finding the problems

After researching about competitors and re-looking the TimesPro site, i found that our design language is old, boring colours, overlays, inconsistent CTA's and layouts. If we want to compete with Upgrad, GreatLearning and other market leaders, we need a design language that supports at-least equality if not superiority.

I was working at the TimesPro office and we had a study centre at the same location, so talking to students was a breeze. I also installed Hotjar in the TimesPro website, did heat-map tracking and launched a feedback section on the site that gave me a lot of insights to understand where we are going wrong.&nbsp;Essentially website has two main parts, Homepage &amp; Program Pages.

Maximum traffic comes at the homepage, but 90%+ bounce rates

Irrelevant image in the banners, not resonating with the User needs.

Benefits not clearly mentioned, people are not able to trust why they should go ahead with TimesPro

Not clear sorting of programs, its hard to understand what all fields TimesPro has courses for

Boring Student testimonials, people hardly read so much text

They are trying to use this site for corporate deals as well, who never comes.

Search is never used, most of the people come to site in the Awareness Stage and not in the Consideration stage and it doesn't even work.

Each program is for different kind of users, but follows a consistent structure, leads were coming but most of them were irrelevant.

People are not clear about the program from the start, they just scroll the page just to know this program is not for them.

Constantly fixed form does more harm than good, people don't read anything and just fill the form even when they are window shopping. Which adds tremendous load on the sales team

Horizontal Menu tab have a limitation, and when sections increases in words or numbers the layout gets messed up.

I was working at the TimesPro office and we had a study centre at the same location, so talking to stakeholders, sales team, product managers, digital marketing managers &amp; students was a breeze and it gave me a lot of insights that led me to understand our USP's and where we are going wrong.

Most of them comes to TimesPro to get an assured job, they are not financially well or meritorious, but are hardworking and dedicated

Many don't have a good financial background and want EMI or pay-as-you-earn payment models

A lot of people are not clear about the course timeline and its fees, and don't go ahead with TimesPro post consultation call

The most important thing for the business was to get better quality leads on their landing pages, making sure that the marketing money is well spent.

After testing multiple ideas, discussing wireframes with the stakeholders &amp; product managers we tested the product page first as the landing page to see how it's performing, both design wise and technically. Once the whole team was happy with the design, i redesigned the homepage based on my learning and user needs.

Responsive banner design. Three highlights of the program in the first fold, along with an enquire now button. For both Awareness and Consideration stage users.

Highlights at the top, program breakdown in the right

Highlights at the top, always give clarity to the user about the programRight vertical section can sustain long names and multiple sections without breaking the layoutFor Mobile, everything was just by scroll and we hid the complex sections

Reducing bounce-rates by more relevant content beyond the program details

I added two more sections after the program page, Featured programs &amp; Industry news.Users can get educated about our new programs and industry news that are relevant for them

Clear communication and highlights at the first fold, with a slider for multiple updates

The first headline clearly communicates what TimesPro does, along with all the crucial points, users are need to have trust on TimesProSince TimesPro does a lot of events, webinars and placements, i designed a sliders that can accomadate any kind of update

Well defined industries and available courses

It's important the people know TimesPro has courses in multiple industries, that helps users to navigate better and have more trust.

Highlighting Advantages as per user needs

After brainstorming with stakeholders and managers, we concluded these advantages that separate us from our competitors

Video Testimonials to increase engagement

Instead of text, we used video testimonials that increase the average time spent on site, and built a better connection with our users.

<a href="https://timespro.com/" target="_blank">Visit Timespro Website &gt;</a>

The major challenge i faced was getting approvals for the designs. Educating the stakeholders &amp; backing-up my findings with data was not enough. They were in love with the homepage image and were stubborn on not changing the image, i tried multiple times to make them understand that we have to change it but it was denied every-time. Once i proved that the new product page is working well for business, people started to trust the design process and with the constant push, i finally got approval for the new homepage design.

"Sometimes people don't trust us, even though when we know they are wrong. Instead of just talking and trying to prove them wrong, we should prove us right by doing a small test, if not one then another, all what matters is the perseverance"

I am very proud that I got an opportunity to work with TimesPro and I thank Mr. Amiya Ranjan (My Reporting Manager),&nbsp;Neha Jhunjhunwala (General Manager - Strategy and Marketing) &amp; Mr. Manish Srivastava (VP of Marketing) for believing in me and giving me their full support, Mr. Ramesh Oruganti (Senior Content Writer), Ms. Salima Charania (Sr. Digital Marketing Manager), Ms. Shweta Bhoite Jain (Digital Marketing Consultant) for their constant guidance and insights.

I also would thank to Yatharth(Senior Visualizer) &amp; Niyati(UI/UX Designer) for their dedication and working alongside with me on this project who had a big role in making TimesPro a reality.&nbsp;

Timespro Redesign to Increase Engagement & Lead Quality

Leading the design team at HumanX. Which is a leading CX firms. We design customer and user experiences for various clients globally. I am leading the project for HP & Bangalore Airport.

Led and managed the in-app Merch & UI designs for New Initiatives charter (Swiggy Instamart, Dineout, Wine Store, Meat Store, Mall & more) for 20M+monthly users under the Central Revenue and Growth team.

Helping the next generation of designers master practical Product Design and Design Thinking, turning theory into real-world impact.

As the Design Manager for Swiggy Genie, I led a project aimed at addressing significant challenges in user acquisition and engagement. The primary issues were the low acquisition of new users and the reactivation of dormant users. Since Dunzo's launch, it had become synonymous with pickup and drop services, overshadowing Genie. Additionally, users perceived Genie as a service for specific items only, limiting its usage.

<b>Data Validation:
</b>To understand user behavior and challenges, we conducted interviews with current Genie users. Insights included:

Personas Development:
We developed three primary personas based on our findings:

Given that Genie is used primarily for quick, unplanned needs, traditional hooks like offers and discounts were ineffective. We needed to create a strong emotional connection with users to ensure they remember Genie during urgent needs.

As the Design Manager, I collaborated with the Copy manager and Business Manager to ideate, iterate, and push these concepts to production. From initial brainstorming to final implementation, I oversaw the project's end-to-end design process, working closely with a Junior Graphic Designer.

Through innovative gamification and compelling storytelling, we addressed Swiggy Genie's challenges in user acquisition and engagement. These efforts not only improved metrics but also established a stronger emotional connection with users, ensuring Genie's presence in their minds during urgent needs.

Transforming Swiggy Genie with innovative gamification and storytelling to boost user acquisition, re-engage dormant users, and expand use cases.

Reviving Swiggy Genie: Gamification & Storytelling Success

Entrackr is a new age media platform for entrepreneurs, startups and technology enthusiasts. They cover technology startups and breaking developments around them with incisive analysis and deep insights on daily basis.

Entrackr team wanted to launch new features of snippets and events in their website and reached out to me to help them redesign the website to improve its look and feel and add the two new features.

I was asked to improve the overall look and feel of the site, design as mobile-first and&nbsp;add two new features, Snippets &amp; Events.

Snippets: A 60 words glimpse of the news, similar to Inshorts.Events: Entrackr wanted to start their own event's platform for startup enthusiasts, founders &amp; VC's.

Why they think the look and feel is not good?What do they perceive as good? and why?

This part was easy, as i was a user itself so a lot of understanding came from my needs from a news website and many decisions were made by researching through news sites, blogs, case studies, talking to friends and stakeholders who were active users of a news site.

Tearing down the current design and finding the solutions

Once i was clear with the business goals and user needs, i started tearing down the current design to know what's working and what's not.

P: One featured image being used for slider, thumbnail and blog header negatively impacting the usability and appeal of the site.

B: It's a necessity for any news site to load fast, hence the team cannot upload high resolution images. One single image was not able to fit different aspect ratio, hence many times important things were cropped. Slider and the blog header always had blur images due to fullscreen width

S: One fixed Aspect ratio of image to be used everywhere and no fullscreen images

P: Text Overlap on images always create the problem

B: Readability was compromised due to overlapping design, sometimes image background created issue and sometimes the value of image was sacrifised.

S: Non Overlapping design, give equal importance to text and the image

B: People want to know who has written the article and like to read more articles by the writer. This was missing in the entrackr design.

S: Highlighting the author, a small brief about them and a way to contact them

Snippets are 60 words short glimpse of the news, since this whole concept was taken from Inshorts i took my inspirations from Inshorts itself to design a web experience for the short stories, that are easier to read and users can quickly move to the next story.

Inshorts used thumb gestures for actions, but since web browsers don't support gestures, i designed a layout that is easy for users to change the snippets quickly, while being able to save or share them.

Events section in itself is a very complex system that involves event creation, management, search, ticketing and payment processes. Due to short deadline and technical limitations we chose to use a 3rd party event plugin for this.

After 10 days of agile design sprints i handed off the design to the development team, worked along with the developers to have to proper implementation, many design elements were changes during the development process due to technical limitations.&nbsp;

After 1 month, the website went live. This is was one the most time-efficient projects i did and received wonderful feedback from the ENTRACKR team.

<a href="https://entrackr.com/">Here is a link to the Entrackr Website</a>

Due to time crunch, we had to do agile design sprints and discussions, we made various sacrifices due to technical limitations of wordpress. Learn how to handle pressure, Limitations with Wordpress builders and find solutions together with the technical team towards a common goal.

I am very proud that i got an opportunity to work with Entrackr and I thank Mr. Jai Vardhan (Cofounder &amp; CEO) and Mr. Jitendra Singh&nbsp;(Cofounder) for their constant guidance and support. I also would thank to Mr. Prateek Singh&nbsp;(CEO@Roundigital) and Mr. Raunak Hajela&nbsp;(CTO@Whatastory), for being there and helping me at every step.

Entrackr team wanted to launch new features of snippets and events in their website and reached out to me to help them redesign the website .

Redesigning India's 5th Largest Startup Media Website

Akshat is a creative person with varied talents. I took his help for UX/UI design of mobile + web app and it was great working with him. At that time he was just starting his career but I was amazed by his enthusiasm, quick learning ability, creativity and keen interest on trying new things. I would recommend him for creative and UX/UI design work.

Ashish Rajan Singh

As a co-founder of Entrackr, I had an opportunity to work with Akshat and I must say he is very comfortable working with.

Apart from being a person of high caliber and aesthetic sense, he is always up for new ideas and very receptive towards suggestions.  One of the stand out qualities is his curiosity and learning attitude. He is a thorough professional when it comes to completing the task on time.

I am sure that he will prove to be an asset for any organisation that he chooses to work for.

Jitendra Singh

Working with Akshat has been an absolute pleasure. Along with his design skills, his knack for coming up with the most creative ideas, he is extremely easy to work with; a skill that is hard to come by. Akshat handled quantum heavy cohorts such as Instamart with ease, always showed up, and led his team with extreme efficiency. I’d highly recommend Akshat for any managerial design based roles, he is sure to be an asset to anyone who has him.

Pranay Christian

Brilliant designer, full of creativity, has extremely high standards for design.

Timespro Redesign to Increase Engagement & Lead Quality

Akshat Srivastava