Branding and Packaging for a Vegan Wellness Brand: Fitspire
Designed the brand identity, logo and packaging for India's first vegan wellness brand.
App name / Client
Fitspire
My Role
Brand Designer
Industry
Wellness
Platform
Omnichannel
Introduction
It is with immense pride and enthusiasm that I share my recent venture into the world of design, one that has allowed me to be part of something truly exceptional. I had the privilege of working closely with Fitspire, India's trailblazing vegan supplements brand, where I was entrusted with the task of shaping their unique brand identity and crafting early-stage packaging designs for an array of essential supplements.
The Visionaries Behind Fitspire
Fitspire, a name synonymous with quality, innovation, and a commitment to wellness, was brought to life in 2020 by the visionary mind of Vipen Jain, an alumnus of the esteemed IIM Lucknow. With the invaluable collaboration of accomplished co-founders Nidhi Jain and Hinah Sawhney, Fitspire embarked on a remarkable journey to revolutionize the health and wellness industry in India.
Designing the Brand Language
At the heart of my collaboration with Fitspire was the creation of a distinct and resonant brand language. It was a task that required careful consideration, as it aimed to encapsulate the brand's essence, ethos, and dedication to delivering premium vegan supplements. Our journey involved meticulous research, creative brainstorming, and a deep dive into the world of visual communication.
Packaging Design
BCAA, Multivitamins, Plant Protein, and Whey Protein Supplements: Beyond crafting a compelling brand identity, I also had the privilege of designing the early-stage packaging for a range of Fitspire's essential supplements. From BCAA to Men & Women Multivitamins, Plant Protein to Whey Protein, each design was a unique challenge in itself, requiring a harmonious blend of aesthetics, functionality, and brand continuity.
Our aim was to ensure that each Fitspire product not only stood out on the shelf but also communicated the brand's commitment to purity, quality, and a compassionate lifestyle. The result? Packaging designs that encapsulated the essence of Fitspire and its mission.
In Conclusion
Working with Fitspire has been a remarkable journey, one that has allowed me to contribute to a brand with a vision that aligns with my own values. It's a testament to the power of design in creating meaningful connections, conveying values, and shaping perceptions.
I invite you to explore Fitspire, a brand that represents innovation, sustainability, and a commitment to health, and to witness the seamless fusion of design and wellness in every aspect of its identity.